I found this interesting article in the December 29th issue of the Arizona Republic Newspaper; Kalahari's hoodia a darling of world dieting industry written by Robyn Dixon of the LA Times. It motivated me to add my comments in rebuttal to the ridiculous amount of buzz that this supposed new "diet wonder drug" is causing.
MARIENTAL, Namibia -
In the article Ms. Dixon describes a plant that she claims resembles something from the Day of the Triffids or some other science-fiction creation: a squat succulent with thick, spiky arms, purple fleshy petals and seedpods like rhino horns. But I liken it to Audrey II, the blood drinking monster plant from outer space that gave Rick Moranis so much grief in the hit movie; Little Shop of Horrors. FEED ME!
Hoodia Gordonii is no beauty, but this humble plant is Africa's latest cash crop, priced almost like a narcotic at $40. an ounce. The plant which grows wild in the Kalahari Desert of southern Africa, was once used by indigenous tribes to suppress hunger and thirst when hunting. Now, as Dixon points out, it's the darling of the international dieting industry and a search for the word nets about 14 million responses! Once again it seems that the overweight among us have discovered a new miracle pill that takes the place of balanced nutrition, self-control and exercise.
The "get rich quick at the expense of the fat and desperate" folks have found a new way to drink our blood just like Audrey II, a metaphor used to illustrate the money that people will spend in the hopes of finding that miracle pill, the one that you take right before bedtime so that you get thin while you sleep. The demand for hoodia is so great that supplies of the plant have been severely compromised, smuggling is rife and farmers in southern Africa are trying to cash in on the trend. One hoodia farmer, Dougal Bassingthwaighte calls it "an impossible phenomenon that is too good to be true." International giant Unilever is licensed to commercialize hoodia but world-wide demand is far outstripping supply and there is a mad race on to get plants to the market. Does anyone remember the old adage; if it's too good to be true, it usually is? But in the hopes that maybe this time there is a pill that really does what it claims, for some, all common sense goes out the window. Unfortunately for farmer Doug the plants that he is currently cultivating as of this writing (some 130,000 seedlings) will take two years before they can be harvested. By that time the "hoodia" being peddled on the internet will have caused a heart attack or stroke, the FDA will have issued a ban and the the entire South Afican agricultural industry will be shut down by a class-action law suit. Use of Hoodia will taper off as all fads do and the impatient dieters of world will move on to the next great get-thin-by-taking-a-pill miracle drug, leaving farmer Doug stuck with a million pounds of Audrey II look-alikes. FEED ME! (more…)